A McKinsey article you should read:

“Clouds, Big Data, and Smart Assets: Ten Tech-Enabled Business Trends to Watch”

By Jacques Bughin, Michael Chui, and James Manyika, McKinsey Global Institute, August 2010

(https://www.mckinseyquarterly.com/High_Tech/Strategy_Analysis/Clouds_big_data_and_smart_assets_Ten_tech-enabled_business_trends_to_watch_2647?srid=520)

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