Fascinating MIT SMR article on evidence-based decision making versus decision-based evidence making:

“Is Decision-Based Evidence Making Necessarily Bad?”

By Peter M. Tingling and Michael J. Brydon, MIT Sloan Management Review, Summer 2010, Vol. 51, No. 4
(http://sloanreview.mit.edu/the-magazine/2010-summer/51419/is-decision-based-evidence-making-necessarily-bad/)

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