A McKinsey Quarterly interview on change initiatives and the need for emotional involvement:

Making the Emotional Case for Change: An Interview with Chip Heath”

Interview by Allen Webb, McKinsey Quarterly, March 2010
I like the elephant metaphor.
(https://www.mckinseyquarterly.com/Organization/Change_Management/Making_the_emotional_case_for_change_An_interview_with_Chip_Heath_2543)

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