McKinsey Quarterly

“How managers should approach a fragile economy”

A powerful tension is at work today in global economic sentiment. The financial markets, pundits, and policy makers think the global economy is out of the woods, but executives aren’t so sure. Our research suggests that the executives are right—and that to thrive, companies must adopt some new approaches to management.

SEPTEMBER 2009, Lowell Bryan and Bill Hoffman
(http://www.mckinseyquarterly.com/Economic_Studies/Productivity_Performance/How_managers_should_approach_a_fragile_economy_2442)

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